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Trend Report

A+ Future Trends Report 2024–25

Economic, social and political forces today loudly dictate the successes and failures of our industry. In times like these, what is and isn’t working can start to feel arbitrary. The good news is that it’s not.

The A+ Future Trends Report 2024–25 is a barometer of the rapidly changing state of hospitality in Australia and beyond. Through wholesale research and trend analyses, this report captures what we know will impact four key focus areas of hospitality for the years to come.

Rigorous research

Our trend forecasts are underpinned by the findings from our 2023 A+ Consumer Survey, which can be found in full as an insert within the report.

Expert testimonials

Don’t take our word for it – we’ve spoken with industry leaders for whom our forecasts are a reality.

Global benchmarking

We’ve scoured the globe to bring you best-in-class operators who are pushing the envelope – the Nomas, CBGBs and Harry’s of tomorrow.

Focus Areas

  1. Design

    1 Design

  2. Product

    2 Product

  3. Service

    3 Service

  4. Programming

    4 Programming

Individual Report


Explore our 2024–25 report, examining case studies from global innovators across four key trends that are disrupting the food and drink industries

  • One-off payment for a year’s worth of research

A+ Professional Membership


Unlimited access as part of your A+ Professional Membership.

  • Unlimited access to all trend reports
  • Member Perks
  • Customer Success Manager
  • Bespoke Venue Reports

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