Purpose
A+ is your other business partner.
We combine bespoke research with hospitality industry-leading expertise to improve your top line, your bottom line and your frown lines.
No guesswork, just good decisions
Improve your product and experience with great insights on people and place. A+ Insights Reports simplify the complex – helping you make great decisions around your businesses and investments.
Who is it for?
Hospitality Operators
Whether you're opening doors or running a full house, our Insights Reports help you plan, adapt, stay ahead of the hospitality curve and make sense of the market.
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Property Professionals
Inside Your Report
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Data-driven venue transformation
Since 1929, The Elgin – as it’s known by locals – has provided the kind of casual pub-going experience that Melbourne celebrates with gusto. For long-running establishments like this, it can feel safest to adopt a business-as-usual attitude: retain weeknight specials that the regulars love, steadily increase prices with no substantial change to the offer and rely heavily on seasonal bookings and functions.
Owner Geoff O’Mara and the Elgin team learned, through a recent Insights Report from A+, that seasonal dwell time data showed an underperforming outdoor dining space. The A+ Advisory team recommended an overhaul of the venue’s courtyard space that is weatherproof and destination-worthy, ensuring year-round visitation.
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I've never been this excited about data.
Trusted by Industry Leaders
Hospitality
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Property
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Insights and reports are just the beginning
Understand your customers, engage with your neighbourhood and dive into your venue and location in new ways.

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